Gay, Lesbian, and Bisexual Information on tv: a Analysis that is quantitative across Seasons

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Gay, Lesbian, and Bisexual Information on tv: a Analysis that is quantitative across Seasons

Infrequent positive media portrayals of homosexuality might also influence the opinions of heterosexuals. Cultivation concept (Gerbner, Gross, Morgan, Signorielli, & Shanahan, 2002) implies that watching tv influences watchers’ attitudes and philosophy through an ongoing process whereby the entire world as portrayed because of the news involves be recognized by people especially high-volume watchers as an accurate expression of truth. Regular tv observing is proposed to generate a provided pair of conceptions and objectives about social truth among otherwise viewers that are diverse. According to cultivation concept, some scientists have actually recommended that the possible lack of portrayals of homosexuality on television may influence the values among hefty audiences that homosexuality is irregular or excessively uncommon. In accordance with Gross (1994), tv is really an influence that is major the presumptions men and women have about people of minority groups such as for example gays, lesbians, and bisexuals because numerous audiences might have small individual knowledge about such people.

To get cultivation concept, Gross (1984) found that television watching ended up being linked to more powerful negative attitudes towards gays and lesbians, aside from audiences’ governmental opinions.

Regardless of the overwhelming heterosexuality of conventional news representations, portrayals of homosexual and lesbian people on tv have grown to be significantly more widespread since 1997 when Ellen became the very first tv program to own a gay character that is leading. This enhance is seen within the introduction of homosexual figures on numerous programs such as for example Spin City, ER, Dawson’s Creek, and Buffy the Vampire Slayer, along with suggests that concentrate on homosexual figures in leading functions such as for instance Will and Grace and it is All general. In addition, cable channels have actually included programs such as for example Queer as Folk, Six Feet Under, and Oz that depict homosexual figures much more plot that is complex sufficient reason for more explicit sexual habits.

Even though the existence of lgbt figures might have increased recently on both broadcast that is commercial cable sites, it really is ambiguous just just how often television addresses the intimate problems and issues of intimate minorities. As noted earlier in the day, when homosexual and lesbian figures have been incorporated into programs, they will have frequently been portrayed in asexual contexts. Additionally, almost all of just exactly what happens to be posted to date about homosexuality and tv happens to be qualitative (including case that is single-show), emphasizing just exactly how particular programs have actually portrayed homosexual figures. Although numerous content analyses have actually evaluated the total amount of sexual content shown on tv generally speaking (Cope-Farrar & Kunkel, 2002; Greenberg et al., 1993; Kunkel et al., 1999, 2003; Kunkel, Cope-Farrar, Biely, Maynard-Farinola, & Donnerstein, 2001; Sapolsky & Tabarlet, 1991; Ward, 1995), none have actually reported in the prevalence of intimate portrayals and explore sexual problems associated with gays, lesbians, or bisexuals.

This paper centers around factors evaluating content that is nonheterosexual had been included as an element of two bigger content analyses examining intimate content more broadly on US tv.

Information through the 2001-2002 and 2002-2003 tv periods are acclimatized to respond to questions in regards to the prevalence and regularity of intimate behavior and intimate talk relating to nonheterosexuals. Especially, the information analyses address two broad research concerns: (1) as to what extent are nonheterosexual intimate themes, particularly intimate behavior and speak about sex, present in tv development general and exactly just what habits emerge across system genres, system kinds, and prime-time versus programming that is nonprime-time? (2) When nonheterosexual sexual content occurs, what’s its regularity and just how does it differ across genres, style of system, and prime-time versus nonprime-time development?

System Examples

A 3 composite week sampling plan ended up being used to have two large yearly random types of tv programs of interest that is greatest to adolescents and that were comprehensive of many sections of this tv industry. Programs were taped from 11 channels 6 broadcast that is commercial (ABC, CBS, Fox, NBC, UPN, and WB) and 5 cable systems (BET, Cinemax, HBO, MTV, and Showtime). Due to the fact content analyses had been section of a bigger scientific study on tv visibility and adolescent sexuality, a few sites had been included for their interest young audiences including UPN, which televises an amazing amount of programs with young African American characters (age.g., The Steve Harvey Show, Moesha, Fresh Prince of Bel Air, One using one); WB, which tailors its programming to white youth, with programs such as for instance Gilmore Girls, 7th paradise, Sabrina, and Smallville; and MTV, which ultimately shows music videos as well as other programs (age.g., dating truth programs) watched by numerous teenagers and adults.


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